Airbnb Seo: How To Optimize A Listing To Get More Bookings

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What Is Airbnb SEO?

Airbnb hunt centrifugal optimization (SEO) refers to nan judge of applying techniques designed to thief you look overmuch prominently successful Airbnb's hunt results, which tin lead to overmuch imaginable bookings.

Compared to regular SEO—which intends to amended a website’s visibility successful accepted hunt engines for illustration Google—Airbnb SEO is focused connected conscionable 1 aliases a less listings alternatively than an afloat website pinch galore pages. 

Airbnb considers galore factors erstwhile determining which listings to show and successful what order, including:

  • Quality: A listing's photos, reviews, ratings, amenities, and wide activity grounds effect rankings (i.e., wherever nan listing appears)
  • Popularity: Guest engagement done wishlist saves, messages, and booking rates impacts visibility
  • Price: Properties pinch competitory rates compared to akin listings successful nan area bladed to rank higher
  • Location: Listings adjacent celebrated attractions and areas typically execute amended successful search

10 Ways to Improve Your Airbnb Search Ranking

Here are immoderate of nan astir effective ways to amended your listing's visibility and propulsion overmuch bookings.

1. Take Professional-Quality Photos

Compelling images are important for Airbnb hunt optimization, because nan Airbnb algorithm takes photos into narration erstwhile assessing listing quality.

Photos (especially nan surface photo) are among nan first things imaginable guests see, making nan value betwixt a booking and a scroll past. What’s more, worth photos tin lead to higher engagement, which too improves your rankings.

Take this high-ranking Airbnb listing of an level successful Paris. You’ll announcement nan photos are well-lit, taken from different angles, and show a cleanable apartment.

Airbnb rental information has bright, high-quality photos that make nan listing enticing to searchers.

Ideally, get a pro photographer to showcase your abstraction successful its champion light. 

If that’s not an action for you, recreation Airbnb's champion practices to thief your photos guidelines out:

  • Clean and declutter your space
  • Shoot photos erstwhile rooms get nan astir daylight and debar utilizing flash 
  • Take horizontal photos to activity amended pinch Airbnb's hunt show format
  • Include a cognition of wide shots, mid-level shots, and close-ups to show immoderate nan larger abstraction and overmuch circumstantial details
  • Upload high-resolution images (at slightest 1,200 x 800 pixels)
  • Add captions to point cardinal features 

2. Create a Complete Listing pinch a Compelling Title and Description

A elaborate listing helps Airbnb's algorithm understand your spot and amended lucifer it to guests’ searches. 

First, represent a compelling title that highlights your property's unsocial trading points and encourages imaginable guests to study more. 

For example, highly-ranked listings successful London personification appealing titles that mention things for illustration breath-taking views and precocious spot values. 

Airbnb hunt results shows small titles and descriptions specified arsenic riverside level pinch activity taking views aliases 12 cardinal lb Buckingham Palace duplex.

Focus connected your property's standout features, specified arsenic nan views, location, aliases unsocial character. The overmuch specific, nan better. Something for illustration "10 Minutes from nan London Eye" is overmuch convincing than "Great Location."

Then, complete your description. For champion results, recreation these guidelines to optimize each mentation section:

  • About this space: Lead pinch what makes your spot unsocial and special
  • The space: Detail nan layout and room configurations
  • Guest access: Clarify which areas are backstage versus shared
  • Other things to note: Include applicable accusation astir parking, proscription options, and immoderate limitations

A bully illustration is this listing successful New York. It includes a elaborate mentation of nan abstraction and important specifications astir parking and nan neighborhood. 

The mentation notes nan abstraction is successful a humanities neighborhood, successful nan bosom of Manhattan, afloat equipped kitchen, position of nan skyline, and that parking is not included.

3. Add Amenities to Your Listing

Adding overmuch amenities to your spot tin summation your visibility because guests often prime their searches by amenities. 

According to Airbnb, nan apical 10 amenities guests prime for are:

  • A pool
  • WiFi
  • A kitchen
  • Free parking
  • A basking tub
  • A washing instrumentality aliases dryer
  • Air conditioning aliases heating
  • Self check-in
  • TV aliases cable
  • A fireplace

When a imaginable impermanent uses nan prime function, Airbnb will automatically propose immoderate of those celebrated amenities for illustration Wi-Fi, aerial conditioning, and a hairsbreadth dryer:

Amenities prime shows options for basking tub, tv, pool, free parking, gym, and more.

If you don’t relationship these perks, spot whether you tin adhd them to amended your listing’s visibility.

4. Get More Reviews & Ratings

Airbnb uses immoderate reviews and prima ratings arsenic ranking factors successful their hunt algorithm, which intends collecting impermanent feedback tin amended your listing's visibility successful hunt results.

Guests tin clip disconnected 2 types of feedback incorrect 14 days of checkout: a prima opinionated crossed six categories (cleanliness, accuracy, check-in, communication, location, and value) and a written reappraisal of their experience.

Review conception of nan space's listing shows an wide group and reviews from group who had stayed successful nan space.

To beforehand overmuch (hopefully positive) ratings and reviews:

  • Leave a reappraisal aliases opinionated of your guests first, which mightiness beforehand them to do nan aforesaid for you
  • Address issues quickly and respond promptly to impermanent concerns during their stays
  • Go supra expectations—small touches for illustration a invited connection aliases a database of recommended activities make memorable stays that guests mightiness beryllium overmuch apt to title aliases review
  • Send a friends relationship aft checkout thanking guests and politely asking for their feedback

5. Reply to Guests

Airbnb’s algorithm considers your responses to guests erstwhile ranking listings, truthful intent to judge nan mostly of bookings and beryllium arsenic punctual arsenic possible.

Airbnb considers 2 metrics related to replies:

  • Response rate: The percent of caller inquiries and preservation requests you responded to incorrect 24 hours complete nan past 30 days
  • Response time: The mean magnitude of clip it took for you to respond to each caller messages complete nan past 30 days

You tin find your existent consequence capacity connected your dashboard to spot really you’re doing and whether there’s room to improve.

Those specifications are too publically displayed connected your listing:

Meet your large conception shows your consequence title and time.

6. Turn On Instant Book

Turning connected Airbnb’s Instant Book feature—which lets guests book without needing your approval—can boost your listing’s visibility. 

This is because you’ll look successful searches erstwhile users personification filtered for Instant Book. And it indirectly has a affirmative effect connected rankings because it speeds up your consequence time.

Instant Book is highlighted successful nan hunt filters.

Before activating Instant Book, make judge it’s correct for you. 

You won’t get nan chance to vet your guests earlier confirming their stays. If you personification circumstantial requirements aliases preferences, it mightiness not beryllium nan champion option.

8. Offer Competitive Pricing

Offering pricing that’s a spot debased compared to akin listings adjacent tin summation your visibility and too thrust overmuch bookings. 

Airbnb automatically shows affordable listings higher up.

And guests tin prime by price. Like this:

Price scope is highlighted successful nan hunt filters and shows a barroom level scheme of wherever listings autumn incorrect that worth range.

To boost your hunt performance, spot adjusting your worth aliases offering discounts. Especially during quiet periods aliases if your listing is new.

9. Maximize Your Listing’s Availability

The overmuch elasticity you relationship astir erstwhile and really agelong guests tin stay, nan overmuch apt your listing is to show for nan dates guests personification selected. 

(You won’t show successful results astatine each if your listing isn’t disposable during a specified time range.) 

Here are immoderate tips for optimizing your calendar:

  • Display readiness into nan early arsenic acold arsenic possible
  • Block retired periods of unavailability to debar rejecting imaginable guests
  • Decrease aliases region your minimum enactment length

The higher your availability, nan overmuch chances you personification to show up successful search. 

That said, don’t perpetrate to hosting personification if you won’t beryllium tin to accommodate them. Cancelations negatively effect hunt performance. 

10. Become a Superhost 

Earning Superhost position tin importantly boost your listing's visibility successful Airbnb hunt results, and it signals to imaginable guests that you relationship high-quality hospitality. 

Airbnb rewards Superhosts pinch accrued vulnerability and a emblematic badge that appears prominently successful hunt results.

To execute Superhost status, you petition to support these capacity metrics complete a 12-month period:

  • Achieve a 4.8+ wide impermanent rating
  • Host astatine slightest 10 stays aliases 3 stays that together span 100 days
  • Keep your cancellation title beneath 1%
  • Respond to 90% of caller messages incorrect 24 hours

Airbnb evaluates these criteria each 3 months, and you'll automatically summation Superhost position erstwhile you meet each requirements. 

The badge remains connected your listing arsenic agelong arsenic you support these standards, helping it guidelines retired successful hunt results and perchance attracting overmuch bookings.

Getting your listing to rank successful Google tin thief you look successful hunt results pages beyond nan Airbnb level and yet lead to overmuch bookings. 

To optimize your listing for Google, you petition to find nan correct keywords (terms applicable audiences participate into hunt engines) and spot them successful your listing.

The process of uncovering keywords is known arsenic keyword research, and you tin do it utilizing Semrush’s Keyword Magic Tool.

Open nan tool, participate a seed keyword (a wide connection related to your listing), for illustration “airbnb miami beach.” And click “Search.”

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You’ll spot a database of related position that users hunt for:

Keywords database to usage for Airbnb SEO efforts connected pinch hunt measurement and keyword difficulty.

Look for position that are astir applicable to your listing. For example, if your listing is located successful nan confederate accusation of Miami Beach and includes a pool, attraction connected position that align pinch that.

Then, net emblematic attraction to nan hunt measurement (how often nan position are searched for connected mean per month) and keyword trouble (how competitory a keyword is).

Ideally, you’ll want to attraction connected keywords that are somewhat celebrated but not excessively competitory truthful you personification a bully chance of ranking. 

Drive More Visibility pinch Airbnb SEO

SEO is 1 of nan astir effective ways to maximize your listing’s capacity successful search. And you tin do it immoderate for nan Airbnb level and for hunt engines for illustration Google.

To find nan applicable keywords that tin amended your listing’s visibility, effort nan Keyword Magic Tool today. 

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