How To Decide Between One Domain Or Many For Seo — Whiteboard Friday

Well, actually, there's tons of influencing factors you petition to spot from an SEO perspective. And nan first 1 that I'll beryllium talking astir is audiences and messages. Although for illustration from an SEO standpoint, there's a really clear connection to say, "What's your clip and money resources?" When we're reasoning astir our resources from a clip and money perspective, 1 website is typically cheaper to maintain, host, and negociate than many. 

And actually, from a assets perspective, erstwhile you're reasoning astir generating inbound leads, inbound links, societal equity, Domain Authority – having a azygous website for each of your resources, each of your efforts to beryllium pulled successful is going to summation your Domain Authority. Any Domain Authority you personification from your erstwhile domains brought successful together is going to summation your number of links, your diverseness of links, and apt your Domain Authority arsenic well. 

So deliberation of this arsenic for illustration really galore horses and carriages do you have? And if you're going to put each your horses connected 1 carriage, aliases you're going to proceed to disagreement your horses crossed galore carriages, astatine which constituent what's your benignant of firepower for really ranking for highly competitory hunt terms? So that's really nan swipe here. That's what we're trying to get to is, is this really worthy that separation, aliases is it worthy bringing them together? 

Audience and messages, though, from a non-SEO position is really a classical trading 101 question. It's each bully and bully having a awesome Domain Authority. But is your website creation and nan assemblage personification recreation going to move into conversions? Be that sales, bookings, leads, inquiries, and truthful on. And truthful I'd surely spot saying that, from a trading 101 perspective, audiences and messages is simply a awesome logic to personification abstracted websites if those messages and those audiences are diverging arsenic overmuch arsenic they might. 

From an SEO perspective, arsenic I was saying, having a azygous domain makes measurement overmuch sense. The connection coming is simply that larger websites personification greater gravity. They propulsion overmuch links. They propulsion overmuch visitors. Your resources tin beryllium pooled against that 1 carriage if you like. And truthful really expanding your SEO equity is going to beryllium overmuch easier connected 1 domain. 

From a squad guidance perspective, we surely find that different businesses personification tons of different CMSs aliases copies of websites that they've generated complete nan years, and sometimes it's easier for those teams to negociate those individual websites from an individual CMS. I mean, I would astir apt opportunity that, from a squad guidance position and from a financial position aliases conscionable an easiness of nan measurement that perchance it's ever been done, that's really nan tail wagging nan dog. And I'd really beforehand for illustration trading managers to spot trading 101s arsenic their superior accusation and their alignment pinch their target audiences and really deliberation astir nan truth that pooling each of your resources together is apt to beryllium cheaper successful nan agelong run, while astatine nan aforesaid clip giving you overmuch Domain Authority done greater attraction of your inbound nexus profile. 

So that's really each nan considerations you petition to deliberation about. From a clip and money perspective, you tin really prevention money, and from a Domain Authority perspective, you tin really spell further and faster by having a azygous focus. 

So that's it. That's been Whiteboard Friday. Thank you for joining us.