Uncover Your Competitor's Organic Content Strategy With The Semrush Topics Report

Finding what topics thrust your competitors’ occurrence shouldn’t beryllium a guessing game. 

Recognizing nan petition for overmuch precise insights from our personification community, Semrush introduces nan caller Topics Report successful Organic Research for immoderate nan Guru and Business subscription plans. 

Based connected your feedback, we’ve developed this instrumentality to fto you instantly uncover nan high-traffic topics powering your rivals' SEO pinch conscionable a less clicks.

Let's look astatine really nan caller Topics Report transforms your competitor research.

What’s New: Topics Report successful Organic Research

Using Semrush's extended proprietary keyword database and AI instrumentality learning algorithms, nan Topics Report identifies and groups a domain’s top-ranking pages and their associated keywords into coherent topics.

These taxable groups bespeak really Google perceives nan domain thematically, providing a clear position of its contented strengths and attraction areas.

This delivers contiguous visibility into your competitors' contented strategies and taxable performance. From here, you tin return a screenshot, export it to a spreadsheet, aliases click connected immoderate of nan page tiles to investigation further.

Key Features and Benefits

The Topics Report unlocks insights into your competitors’ contented strategies, enabling you to style your ain contented strategy pinch confidence.

Here are immoderate examples of what you tin do pinch it.

Discover Winning Topics astatine a Glance 

The Topics Report interface simplifies competitor investigation by visually organizing their strongest non-branded pages into topics. Each tile provides a snapshot of its performance, showing traffic, hunt volume, and mean keyword problem (KD%)—helping you prioritize nan topics pinch nan highest potential.

Understand Content Coverage for Deeper Insights

Beyond identifying top-performing topics, nan Topics Report provides an in-depth position of really bully competitors surface circumstantial themes connected their websites. For each topic, you tin investigation nan number of pages (subtopics), nan aspects of nan taxable they address, and nan postulation each 1 generates.

Build and Manage Keyword Clusters

The Topics Report provides ready-to-use keyword clusters based connected a domain’s apical ranking pages, giving you a beardown starting constituent for your contented strategy. Each cluster is cautiously organized and tin beryllium instantly exported for seamless integration into your workflow.

In summation to exporting, you tin transcript clusters to your clipboard for speedy sharing aliases further use. The instrumentality too allows you to adhd these keywords to nan Keyword Strategy Builder, wherever you tin style them further aliases supplement them pinch your ain civilization keywords.

Understanding Topics and Pages

In this report, a taxable is simply a wide taxable covering aggregate related pages connected a website, while a page is simply a subtopic incorrect that taxable that provides overmuch elaborate information. 

For example, for nan domain macrostax.com, nan study offers metrics connected nan site’s six main topics, which are covered crossed 101 pages. The taxable “Nutritional Calculations and Information” includes pages for illustration “sushi navigator calories” and “chicken quesadilla calories.” 

For each main topic, you tin see:

• Estimated monthly integrated traffic
• Total hunt measurement (of nan keywords that these pages rank for)
• Number of pages incorrect each topic
• Average keyword problem (KD%) of each page topic 

You tin too reappraisal nan metrics for each page’s keywords by clicking connected a desired tile to entree nan elaborate array below.

Where to Find nan Topics Report

On nan Semrush platform, you tin find Topics successful immoderate nan Domain Overview and Organic Research tools. 

Domain Overview 

In Domain Overview, getting a streamlined topical overview of your competitor’s tract is arsenic easy arsenic entering their domain.

Scroll down to find nan Topics widget, which provides an organized overview of nan website’s topics that make nan astir non-branded integrated traffic.

Click connected this widget to navigate consecutive to nan afloat study incorrect nan Organic Research tool.

Organic Research

In nan Organic Research tool, you tin find nan “Topics” tab betwixt nan “Competitors” and “Pages” tabs. Enter your URL, click "Search," and navigate to this tab to make your Topics Report.

To look for topics from different domain, simply update nan URL successful nan hunt barroom astatine nan top.

Review your study successful nan Topics Report tab.

Hover complete immoderate tile for further measurement and keyword problem metrics. 

Click connected a tile to spot a elaborate database of keywords for deeper insights.

From this report, you tin export nan desired database of keywords and adhd them to your civilization keyword lists for tailored analysis. 

Transforming Insights into Action pinch Topics successful Organic

The caller Topics Report isn’t conscionable astir seeing what’s moving for your competitors—it’s astir leveraging that accusation truthful you tin make smarter decisions that thrust results.

Here’s really you tin put it to work:

Identify nan Best Topics successful Your Competitor's Content Strategy

By analyzing keyword problem scores and elaborate keyword accusation for circumstantial pages, you tin build a strategy focused connected creating optimized contented astir high-performing, proven topics.

For example, aft entering a competitor’s domain successful nan fittingness industry, you mightiness observe that “Workouts & Exercises” is their main topic. Further, their “murph workout” article is driving thousands of visits each month. It too carries a debased keyword problem score.

This debased group suggests that “murph workout” is simply a taxable wherever you could perchance outrank your competitor by creating amended content.

Click connected nan tile and reappraisal nan array below. 

This shows you nan cluster of keywords from which nan page gets its traffic. 

From here, you personification a clear roadmap for action: you tin create a akin article optimized for nan aforesaid high-traffic keywords, adding your unsocial position to guidelines out. 

Beyond content, nan accusation mightiness moreover animate broader promotional strategies—like hosting a Murph workout arena to propulsion your assemblage and boost engagement opportunities.

Enhance Client Pitches

Because of its ocular nature, nan Topics Report tin too thief you create comprehensive, persuasive pitches that nexus contented strategy consecutive to actionable business outcomes.

For example, opportunity you’re pitching your contented services to a conception attraction company. After analyzing their competitor's domain, you find that "Grass Types and Maintenance" is simply a main topic.

Specifically, contented connected nan "best clip to useful writer seed" is generating important postulation and has a debased keyword problem score.

You spot different related low-competition opportunities specified arsenic "lawn attraction services" and "best clip to h2o grass."

With this data, you tin impulse creating a contented bid focused connected these topics to proviso homeowners pinch straightforward, applicable advice. And because location are estimated postulation numbers associated pinch each page, your proscription will beryllium data-driven and reliable. 

Finally, you could necktie nan strategy to semipermanent maturation goals.

For example, you show really ranking for these topics tin recovered nan client’s authority successful nan industry, create a accordant watercourse of integrated traffic, and group nan style for upselling overmuch precocious products aliases services. 

This holistic onslaught makes your proscription overmuch compelling and positions you arsenic a strategical partner successful their success.

Leverage High-Impact Keyword Clusters

By targeting clusters alternatively of individual keywords, you tin rank for aggregate hunt position and create overmuch impactful, applicable content. The Topics Report makes it easy to uncover nan keyword clusters driving your competitors’ occurrence and style them into a strategy you tin enactment on. 

For example, if you’re successful nan recreation industry, you mightiness input a celebrated escapade recreation tract for illustration alltrails.com. The instrumentality will show nan best-performing contented topics for that domain.

As illustrated, Alltrails.com has a high-performing taxable of “General Hiking Trails.”

A personification look reveals that keywords for illustration “hiking trails adjacent me,” “trails adjacent me,” and “walking trails adjacent me” are driving important postulation to nan aforesaid page. 

Instead of creating abstracted pages for each term, this cluster tin beryllium targeted pinch 1 comprehensive, optimized page. 

Additionally, each page’s keyword cluster tin beryllium consecutive exported into nan Keyword Strategy Builder for further explanation and customization. 

Take nan Guesswork Out of Competitor Topic Analysis

Let’s thief you make your competitor taxable study overmuch elemental and actionable. Spot opportunities, create stronger contented plans, and outpace nan competition—all successful small time.

Ready to uncover your competitor’s winning strategy?

Head to Organic Research and investigation their contented topics today.